Whole Grain Cocoa Crunch
Explore how advertising for a cereal product has evolved to reflect changing consumer values. The Cocoa Crunch poster delves into a present-day advertisement, contrasting it with past approaches and emphasising health-consciousness and ingredient transparency. Designed for use with ‘Frosted Cocoa Crunch’ and ‘What Has Changed?’
This resource encourages students to discern how marketing strategies adapt to cultural shifts. The poster is suitable for enlarging and displaying in the classroom, fostering insightful discussions on historical and societal contexts in advertising.
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Learning goals
- We are learning to identify and explore news reports, discuss the language and points of view of the writers and analyse display advertising for the ways images and words are combined for deliberate effect.
- We are learning to identify characteristic text structures and language features used in imaginative, informative and persuasive texts.
- We are learning to identify characteristic features used in imaginative, informative and persuasive texts.
- We are learning to identify, discuss and compare the language features of historical and contemporary texts with similar purposes and their portrayal of events.
- We are learning to describe the ways in which a text reflects the time and place in which it was created.
- We are learning to analyse how text structures and language features work together to meet the purpose of a text and to engage and influence audiences.
Curriculum alignment
AC9E6LY01
9
Examine texts including media texts that represent ideas and events, and identify how they reflect the context in which they were created
AC9E5LY03
9
Explain characteristic features used in imaginative, informative and persuasive texts to meet the purpose of the text
AC9E4LY03
9
Identify the characteristic features used in imaginative, informative and persuasive texts to meet the purpose of the text
AC9E4LY01
9
Compare texts from different times with similar purposes and audiences to identify similarities and differences in their depictions of events
AC9E5LY01
9
Describe the ways in which a text reflects the time and place in which it was created
AC9E6LY03
9
Analyse how text structures and language features work together to meet the purpose of a text, and engage and influence audiences
ACELY1708
8.4
Compare texts including media texts that represent ideas and events in different ways, explaining the effects of the different approaches
EN3-3A
old
Uses an integrated range of skills, strategies and knowledge to read, view and comprehend a wide range of texts in different media and technologies
EN3-OLC-01
new
Communicates to wide audiences with social and cultural awareness, by interacting and presenting, and by analysing and evaluating for understanding
EN3-VOCAB-01
new
Extends Tier 2 and Tier 3 vocabulary through interacting, wide reading and writing, morphological analysis and generating precise definitions for specific contexts
EN3-UARL-01
new
Analyses representations of ideas in literature through narrative, character, imagery, symbol and connotation, and adapts these representations when creating texts
EN3-UARL-02
new
Analyses representations of ideas in literature through genre and theme that reflect perspective and context, argument and authority, and adapts these representations when creating texts
Australian Curriculum covers QLD / SA / WA / NT / TAS / ACT.