Persuasive Advertising Techniques - Presentation
A fantastic picture presentation about the Persuasive Advertising Techniques used to persuade consumers to buy products. In this presentation, students will learn about concepts such as Logo, Pathos, Ethos, Persuasive Language and other Advertising Techniques.
Learning goals
- We are learning to use metalanguage to describe the effects of texts, text structures and language features of texts.
- We are learning to show how ideas and points of view in texts are conveyed through the use of vocabulary, including idioms, objective and subjective language, e.g. points of view.
- We are learning to identify characteristic text structures and language features used in imaginative, informative and persuasive texts.
- We are learning to present an opinion on a literary text, using metalanguage to describe the effects of literary devices, text structures and language features.
- We are learning to describe the ways in which a text reflects the time and place in which it was created.
Curriculum alignment
AC9E5LE02
9
Present an opinion on a literary text using specific terms about literary devices, text structures and language features, and reflect on the viewpoints of others
AC9E5LY01
9
Describe the ways in which a text reflects the time and place in which it was created
AC9E5LY03
9
Explain characteristic features used in imaginative, informative and persuasive texts to meet the purpose of the text
ACELY1698
8.4
Show how ideas and points of view in texts are conveyed through the use of vocabulary, including idiomatic expressions, objective and subjective language, and that these can change according to context
ACELY1701
8.4
Identify and explain characteristic text structures and language features used in imaginative, informative and persuasive texts to meet the purpose of the text
ACELT1795
8.4
Use metalanguage to describe the effects of ideas, text structures and language features on particular audiences
EN3-6B
old
Uses knowledge of sentence structure, grammar, punctuation and vocabulary to respond to and compose clear and cohesive texts in different media and technologies
EN3-5B
old
Discusses how language is used to achieve a widening range of purposes for a widening range of audiences and contexts
EN3-1A
old
Communicates effectively for a variety of audiences and purposes using increasingly challenging topics, ideas, issues and language forms and features
EN3-2A
old
Composes, edits and presents well-structured and coherent texts
EN3-UARL-02
new
Analyses representations of ideas in literature through genre and theme that reflect perspective and context, argument and authority, and adapts these representations when creating texts
EN3-UARL-01
new
Analyses representations of ideas in literature through narrative, character, imagery, symbol and connotation, and adapts these representations when creating texts
EN3-VOCAB-01
new
Extends Tier 2 and Tier 3 vocabulary through interacting, wide reading and writing, morphological analysis and generating precise definitions for specific contexts
EN3-OLC-01
new
Communicates to wide audiences with social and cultural awareness, by interacting and presenting, and by analysing and evaluating for understanding
VCELT336
Present a point of view about particular literary texts using appropriate metalanguage, and reflecting on the viewpoints of others
VCELY320
Analyse the text structures and language features used in imaginative, informative and persuasive texts to meet the purpose of the text
VCELY317
Show how ideas and points of view in texts are conveyed through the use of vocabulary, including idiomatic expressions, objective and subjective language, and that these can change according to context
VCELT314
Use metalanguage to describe the effects of ideas, text structures and language features on particular audiences
Australian Curriculum covers QLD / SA / WA / NT / TAS / ACT.
Differentiation
Extensions
After learning about the various persuasive advertising techniques, students could try to find the techniques in print, online and video advertisements.
Teach it your way
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